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Social Marketing and Health Communication – Skills for the Public Health Practitioner

August 24, 2017 @ 8:30 am - 4:00 pm

Thursday, August 24, 2017  •  8:30am – 4pm  •  Bartow County Health Department  •  Cartersville, GA

Training Description
This hands-on one-day training course will provide practical tools and strategies on how social marketing and health communication can be used in public health practice.  The course will introduce participants to the social marketing and communication planning process, and will cover strategies that can be used in public health interventions. Course content includes social marketing/health communication planning process, and an overview of major communication strategies, including strategic use of the news media and social media. Participants will learn how to select appropriate communication strategies for a given health issue and will receive supervised hands-on experience from a series of exercises.

Learning Objectives
By the end of the training, participants will be able to:

  • Identify key components of the social marketing and health communication planning process
  • Discuss ways to apply news media outreach strategies to specific public health issues
  • Identify which communication strategies are appropriate for which behaviors
  • Critically analyze the channels and strategies that can be used for health education by citing their strengths and weaknesses



Training details:
8:30 am - 4:00 pm
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CE Credits
CE Credits Available